vendredi 23 septembre 2016

Alibaba turnover $12.05 billion for 2016


E-Commerce in China is 41 billion Market

E-Commerce behemoth Alibaba will top market for digital advertising in China in 2016, surpassing the current leader Baidu amid tighter regulation of internet advertising that will likely put a dent in the total income. Growth "robust" mobile advertising Alibaba is expected to increase digital advertising revenues of the company, according to a report from eMarketer




He estimates Alibaba will take a share of 28.9 percent by digital advertising revenues in China in 2016, compared with 24.8 percent the previous year, and predicted from Albaba turnover to US $ 12.05 billion, in a national expenditure of US $ 41660000000. Baidu, the leader of last year with a market share of 28 percent, is expected to see its revenue grow by 0.3 percent to $ 8.87 billion, giving it a 21.3 percent of the market. difficult in recent months of Baidu are blamed in part on the high-profile death of a student with cancer who attempted an experimental therapy on cancer, he found advertised on Baidu. Baidu is under fire for selling lists bidders without adequately verify their claims. Tighter Internet advertising rules issued which came into force in early September by the Chinese government in the wake of the incident would have a negative impact on Baidu, said eMarketer analyst Miss Shum.


Advertising in China 

They now require Internet advertising to be clearly identified as such, with risk warnings attached to the paid results. Advertising on search engines should also make up 30 percent of the results presented on a page. "The increased regulations on Internet advertising should weigh heavily on Baidu's search revenue in the short term as they roll out higher standards for all advertisers," said grateful Shum.While companies such as Alibaba are also likely be affected by the stricter rules, Shum said revenue from its mobile advertising business, however, "shows no sign of reflux," as mobile usage continues to grow. Alibaba, which owns the South China Morning Post, was made to a mobile concerted effort, and last month revealed that the earnings of mobile orders has now exceeded those of PCs. "The expenses of advertisement in China continues to move quickly to digital formats including mobile formats such as more time is spent on mobile devices," said Shum, a trend that should continue in the coming years, as the services are available online through mobile applications.

"We see more dollars to offset announcements of traditional media, such as television and print, mobile and digital to," said eMarketer analyst forecasts Shelleen Shum. "This is driven by an increasing share of young consumers Internet-savvy spending more than the older generation. Slower economic growth also caused advertisers to look more closely at advertising budgets, some preferring to spend more on targeted digital uses. "

Collectively, Baidu, Alibaba and Tencent will take 72.8% of mobile ad Internet market in China in 2016. eMarketer predicts Alibaba will continue to claim the largest share of advertising revenues of the mobile Internet in China, 9160000000 taking $ million in 2016, for growth of 54.8% last year.

- See more: here. and here

Tencent Baidu and Alibaba

Giant mobile gaming and social networking company Tencent, Baidu and Alibaba third behind in the ranking, it is expected to take 12.4 percent of digital ad revenue share in China with a value of 4.12 $ billion, after posting a 68 percent growth in advertising revenues compared to last year. In its second quarter results, Tencent reported a 60 cent leap by online advertising revenue at 6.5 billion yuan, which was assigned to advertising based on the performance of their mobile email application. Most of the revenue comes from advertising on the newsfeeds of WeChat WeChat Moments and official accounts, both popular with businesses. Collectively, Alibaba, Baidu and Tencent account for over 70 percent of the digital advertising market, according to eMarketer.

lundi 12 septembre 2016

Jack ma reflects the Booming e-Commerce field in China



With some trepidation, I ran to Hangzhou few days ago. No, I am no longer part of the Group of 20 processes, which has left the government a few years ago. But the G-20 Hangzhou gave me pause as to whether it was the best time to visit (luckily, my concerns were misplaced as the city continued to function quite well even with the additional security checks).

Who is Jack Ma ?


My trip was just one of our "health check" regular calls with the leadership of Alibaba, from senior management to account representatives, reviewing marketing plans, looking choose day, talking about new brands launch in China and collegiality and general. And the G-20 proved a bit of luck, because it offers a good opportunity to explore with Chinese officials, as well as with the leadership of Alibaba what they hoped to achieve in Hangzhou and what developments G-20 could mean for companies as seen in China. The G-20 resulted in both successes and successes background message for business. a first look at the substance:

The process of the G-20 is a series of cabinet-level and technical meetings, culminating in a summit of 20 world leaders, which are randomly generated out ways to stimulate the global economy sluggish, build an open financial system and coordinate the monetary policies of one year.
source http://www.globaltimes.cn/content/1005955.shtml

e-Commerce in China!


But a funny thing happened on the way to the top. It seems that was not the only person with the idea to check with Alibaba. Several international delegations made side trips to Alibaba, where they were given tours of the campus headquarters and where several trade agreements signed with e-commerce company. In the space of a few days, Jack Ma, CEO of Alibaba, welcomed the G-20 Canadian Prime Minister Justin Trudeau, Italian Prime Minister Matteo Renzi, PM Australian Malcolm Turnbull and Indonesian President Joko Widodo as well as director WTO, Roberto Azevedo, among others. Some might find that world leaders with crowded schedules find the time to schmooze with a Chinese company that is not particularly well known in the West, despite the claim that Alibaba is the largest retail company in the world.

But his interest can be easily explained by two statistics: it is estimated that world trade will grow at a weak 2.8 percent in 2016; It is expected that retail e-commerce sales worldwide to grow about 24 percent this year.

The growth of e-Commerce in China! 


In short, e-commerce is where the growth is explained this website for furniture in China. More than this, cutting deals that promise greater access to Chinese consumers via e-commerce is an intelligent game for politicians seeking to boost the economy of their respective countries. Also a smart move by China in its efforts to open its economy. In recent days, Russia and Canada announced they were opening e-commerce "flags" in shopping websites Alibaba, Australia signed a cooperation agreement with Alibaba while Renzi of Italy visited the promotion of Italian wine before an upcoming promotion wines and spirits online Tmall Alibaba market.

The opportunity is clear for Alibaba 

 Household consumption in China exceeds 60 percent of GDP and will continue to increase as the transition from export-led to consumption-led economy. A major driver of this transformation is electronic commerce, which is increasing the range of options available to Chinese consumers while reducing costs and accelerate delivery, according to a recent article in the Japan Times. As a result, online retail sales in China have soared from 6.3 percent of total retail sales in 2012 to over 20 percent in 2016. In 2020, 40 percent of all transactions retail in China can be conducted online. This is not the only reason Alibaba was a stopover to visit G20 leaders-and this brings us to the point message.
source http://www.alizila.com/alibaba-reflects-booming-e-commerce-sector-g20-leaders/

The theme of the summit this year is the construction of an innovative, invigorated the economy, an interconnected world and inclusive objective becomes one of the cross-Jack Ma. Ma wants to use Internet technology to make the world what e-commerce has done for China, streamlining supply chains, eliminating intermediaries, avoiding bureaucracy and thus allowing small businesses to efficiently reach the customers worldwide source. It is not surprising that the G-20 named president Ma of its Working Group of affiliated SME Development, an advisory group G20. This allows Ma to defend the idea of ​​inclusive globalization, for which the main idea is the Global Platform for Electronic Commerce (eWTP), which combines Internet technology with open trade policy. The goal is to level the playing field for SMEs worldwide, in the process of acceleration of a powerful engine for job creation and stimulate economic development in countries that have not seen the fruits of globalization. That is a message that the G-20 has certainly heard during his encounters with Ma. And perhaps one worth paying attention to what the search for new drivers to mark global growth. Unfortunately, the world is at a point where the loudest voices seem to be protectionist and hostility to trade. Ma eWTP initiative reminds us that more trade means greater prosperity. And e-commerce can lead the way.

lundi 22 août 2016

Wechat the new gate to Social Commerce in China

Wechat the new gate to Social Commerce in China


Social media and e-commerce have converged on smartphones in China, thanks to an innovative application. Since its launch in 2011, WeChat has grown from a messaging client to WhatsApp true style in a single window for managing lifestyle. Without leaving the application, loyal users of WeChat - whose number is fast approaching one billion - you can book an appointment with your doctor, ask for a taxi, and buy products directly from manufacturers. At least one of every five users WeChat has linked to your debit or credit, a potential bonanza of cash of which Mark Zuckerberg, can only dream of.



Wechat a Content Social Networks !


Like most professionals in the continent, his mother used instead WeChat email to conduct much of their business. The application offers everything from video calls and group chats instant news updates and easy sharing of large multimedia files. It has a service oriented similar to slack US business chat. Yu Hui's mother also uses your smartphone camera to scan QR codes WeChat people (Quick Response) who knows much more often these days than swapping business cards. Yu Hui's father uses the application to do online shopping, to pay for goods in physical stores, settle utility bills and tabs dinner with friends split, with only a few taps. He can easily book and pay for taxis, ball mass deliveries, theater tickets, hospital appointments and holidays abroad, all without having to leave the WeChat universe.
source http://seoagencychina.com/wechat-social-media-agency-in-china-shanghai/

As an equity investor puts US venture, WeChat is there "at each point of their daily contact with the world, from morning till night." This state is the center of all Internet activity, and as a platform through which users find their way to other services, which inspires Silicon Valley companies, including Facebook, to closely monitor WeChat. They are entitled to cast an envious eye. People who divide their time between China and the West complain that WeChat leaving behind is like stepping back in time. Among its services, is perhaps their promise of a cashless economy, a recurring dream of the Internet age, which impresses viewers more. Thanks to WeChat, Chinese consumers can navigate their day without spending once banknotes or pulling plastic. It is the best example of how China is shaping the future of mobile Internet to consumers around the world.
source : http://www.economist.com/news/business/21703428-chinas-wechat-shows-way-social-medias-future-wechats-world

This is logical, for China manufactures and put to good use more smartphones than any other country. More Chinese access the Internet through their mobile phones than they do in the United States, Brazil and Indonesia combined. Many jumped from the pre-web era directly to the mobile Internet, bypassing the entire personal computer. About half of all sales over the Internet in China takes place through mobile phones, compared to about one third of total sales in America. In other words, conditions were all there for WeChat to take flight: new technologies, business models built around mobile phones, and above all, customers eager to experience. It's just a matter of time before this functionality, or something, is the norm worldwide. Now it's time for brands to begin to prepare for a future in which social media will not only be a place in the market, but also an important market in itself. Our recent work, "The use and value of information on the social network in the selective sale" describes how, unlike the current paradigm of e-commerce, selling social media will prosper no transparency and accessibility, but in strategic exclusivity.

selective sale : it works on Wechat


the media, most avid users include those who get pleasure from the envy of their peers. Facebook, Instagram and others offer a myriad of ways to show off, flaunting the latest designer handbag social concern advertising through a charitable donation announced publicly. That's why luxury companies like LVMH have seen a huge increase in the use of social media among buyers of exclusive products, limited edition, especially in the key growth markets of India and China. Naturally, LVMH has begun using social media to identify and market to customers who likes one changing her friends. Theoretically, this select group of customers - if they could be identified - would jump at the opportunity to buy a product designed just for them. So far, however, efforts by LVMH in what we call "selective sale" have been hampered by the disordered information gathering and the huge volume of data available. The seamless integration of electronic media and social commerce represented by WeChat could be the solution. Some companies are already beginning to exploit the possibilities - for example, Tiffany & Co. uses his official account WeChat to refine customer segmentation. Hitting the bull's-eye will depend on the ability of a brand to identify which customers, for all of your social media, are the objectives of greater value to the selective sale. That is where our research.
read also Why Chinese prefer to buy online 

Knowing your customers


In our study, we used mathematical models to reproduce the typical behavior of social media followers who like to show off. We also take into account the fact that companies differ in how much they know about their customers on social networks. Some know nothing or almost nothing. But there are two types of information that are useful: the degree of connection (ie, how many friends have each client) and the degree to which each client participates in a consumerist superiority (researchers call this "visibility"). totally uninformed companies obviously can not participate in any segmentation; Companies that have one or both types of information clients can use all available data to target customer cure.

Try different combinations produced a couple of interesting general principles. First, the most popular guests were not the high value of the majority. Fully informed companies did better when targeting customers with a high level of visibility and an intermediate number of followers: high enough for purchasing touch off the effect desired envy, but not so high as to reduce the novelty of product - and, by extension, its value in the game of competitive consumption - too.

Second, not all customer information is the same. It was found that knowing how many friends have every customer is much more valuable than knowing his propensity to show social media. Both types of information are better than no information, but information visibility add any value to companies who already knew the extent of social networking connections of its customers. In addition, information visibility value added amounted to between two and six percent gains in profits, while connection information presented increased profits ranging from five to 30 percent.

What Chinese customers want


The difference in value between the two types of information highlights another general principle of social means of collecting information. Information is always less valuable when describing aspects of customer behavior that align directly with business goals. In this case, the customers' own actions can compensate for lack of knowledge - the most prolific conceited are not shy about showing you what they are. They happily eligible for a program of selective sales, assuming the marketing campaign were strong in most other respects. In fact, the company can design appropriate systems that have self-selection in the relevant segments of customers.

Privacy concerns




The use of a collection process more demanding information, rather than a data dump, helps companies avoid conflict with the privacy issues that are likely to continue increasing as e-commerce and social networks They are become more intertwined. The advent of WeChat announces the transformation of social networks in digital main streets, where products can be found and displayed in an uninterrupted sequence of clicks. Looking ahead, brands will have to cultivate a neighborhood intimacy and trust with your customer base. That means that e-commerce will become more dependent on tactics adapted as selective selling, and less on off-the-rack approach.

vendredi 24 juin 2016

Top 10 tweets of the week #China #marketing

What you need to know about Chinese Market with 10 tweets.




















#ecommerce #China Wal-Mart will Sell yihaodian to JD.com



Wal-Mart Stores Inc. is changing strategies in China, to reach an agreement to forge an alliance with one of the biggest e-commerce players in the country rather than continue trying to enter the fast-growing market, but competition itself same.

Wal-Mart in China

Wal-Mart said Monday it will sell its website Yihaodian to JD.com Inc., the second largest online retailer in China, after the US Alibaba Group Holding Ltd. Wal-Mart will receive a 5% stake in JD.com , valued at approximately $ 1.5 billion at recent prices, and access to the network and delivering JD.com buyers.

JD.com American Depository shares rose 4.6% to $ 21.06 on the Nasdaq Stock Market amid the news, which was previously reported by The Wall Street Journal. Shares of Wal-Mart rose slightly to $ 71.10 on the New York Stock Exchange.

Chinese retail landscape has become fierce as the economy slows and consumer buying behavior moves online and for purchases of mobile phones much faster than in the United States and Alibaba JD.com are fighting for customers , promising delivery in less than an hour in some cities and pushing in rural villages. Wal-Mart has struggled to expand in the country, although it receives about a third of its US $ 482.1 million in annual sales outside the US The chain opened its first store in China in 1996, but only has about 430 there today, or one tenth more than in the US traffic Chinese foot Wal-Mart has fallen for nine consecutive quarters, although spending per trip is increasing.

Yihaodian 

The retailer first invested in Yihaodian in 2012 and took full control of the company last year. The website has built a niche in grocery sales, but represents only 1.5% of the market of electronic commerce retail China, according to consultancy iResearch. JD.com and Alibaba together command about 80% of the market.

"We have seen that high quality US retailers are going to China and not be so successful," said Charlie O'Shea, retail analyst at Moody lead. Union with JD.com "gives Wal-Mart a recess in China, it will be difficult to do it on your own," he said. The sale allows Wal-Mart to increase rapidly to online sales nationwide in China, said Dan Toporek, a spokesman. Yihaodian is strong in southern and eastern China, he said, but JD.com "greatly expands our reach to a much broader set of customers in China and also provides a physical network for delivery."
As part of the agreement, Wal-Mart is giving up its right to initiate a new Chinese website, but can still run your applications and local websites Club of Wal-Mart and SAM'S, according to financial documents. The company expects the transaction will increase the benefit by a range of 16 cents to 19 cents per share in the current quarter.
Wal-Mart said in July last year that it had taken full control of Yihaodian of its minority partner, paying $ 760 million for the 49% stake it did not own. Wal-Mart executives have said they want to move faster to grab a market of online shopping and growing Chinese mobile larger piece, slowing the growth of its store expansion in the country.

JD in China

JD.com, such as Wal-Mart, has focused on direct sales to consumers. It has sought to expand its offerings as it competes with the largest Alibaba, which operates the consumer website Taobao consumer and merchant-consumer market-Tmall. Unlike Alibaba, JD.com built largely out of their own logistics network, including dozens of stores and tens of thousands of workers delivery.

JD.com has been eroding the market share of Alibaba, and revenue growth has exceeded Alibaba over the past seven quarters. Still, its market share in selling products online to consumers is about 23%, compared with 58% of TMALL, according to consultancy iResearch. Competition has intensified in the niche grocery Yihaodian as local retailers in China have gone online and many new companies have entered the field of selling things as diverse as imported avocados and dishwashing detergent. JD.com The agreement will help expand its selection of products imported using the supply chain Wal-Mart, Toporek, spokesman for Wal-Mart said.

JD.com has strengthened its food supply, for example, through its investment in FruitDay, a retail Chinese products online, and is expanding imports, including signing agreements with Australian companies milk and meat producers and US vegetables.

Morgan Stanley advised Wal-Mart in the last agreement, while JD.com did not have a financial advisor.

source

dimanche 12 juin 2016

Wat Chinese consumer they buying online ? #ecommerce

What Chinese consumer they buying online ? 


 We found that consumers are generally more selective in their spending. They allocate more of their income on services and lifestyle of the half-plane more experiments to spend more on leisure and entertainment (50 percent increase in revenue at the box office last year is just an indicator of this tendency). Meanwhile, spending on food and beverages for domestic consumption is stagnant or even in decline. Chinese consumers are increasingly trading from mass products to high-end products: we found that 50 percent are now seeking the best and most expensive offering, a significant increase over previous years



High End consumption in China ! 


. It is therefore not surprising that the growth of high-end segment is faster than the mass segment and value, and foreign brands still hold a leading position in this high-end market. Moreover, an increasing proportion of Chinese consumers focus on a few brands, and some are more faithful to the simple marks. The number of consumers willing to switch to a brand outside of their "short list" fell sharply. In clothing, for example, the number of consumers willing to consider a brand they had not before fallen about 40 percent in 2012 to just under 30 percent in 2015.
Be part of the closed set of the few brands that consumers consider or even a brand that consumers prefer, is increasingly difficult. Fewer consumers are open to new brands and promotions become less effective to encourage consumers to consider. A few notable exceptions, such as the increasing share of premium-smartphone market Huawei, Chinese brands have not gained much traction in many high-end segments, such as skin care, cars, sports and fashion. This contrasts sharply with the mass market segment, where local brands are gaining market share among foreign owners by offering a much stronger proposition of the product.

E-Commerce in China










jeudi 2 juin 2016

5 good reading this week ! #China #Digital #Marketing

3 good reading this week !

#China #Digital #Marketing


Wechat marketing


In China more than anywhere else, instant chat applications are increasingly used and represent a real challenge for companies wishing to break into the digital market. With a strong head start, WeChat is the undisputed leader in China and offers to brands an efficient way to communicate. Here we will give you some insights of what this application can offer to its professional customers.



Famous Chinese vlogging Papi Jiang 


The Chinese government is very well known for its love for censorship online and offline. Throughout history China has been very sensitive on the freedom of expression: political matters, religion, and so on. The Chinese government created what we call: “The Great Firewall of China” which literally blocks any kind of foreign websites that doesn’t abide to the government’s rules.  As you may already know, Facebook and Google to name only a few are forbidden in China.
The government has had a hold of Internet in China for several years now and it won’t stop sooner or later.

CHINESE INTERNET RULES



Business in China in travel industry 

A 2010 basic election helped bring five ages of armed forces junta guideline and isolation to a finish in Myanmar (also called Burma). Since that time, various initiatives have been performed to reconnect the Southeast Asian country with those other entire world. Its government and tourism board are both keen to show that Myanmar’s days of forced labor and gross human rights abuse are behind it, and instead show the world the actual richly cultured nation provides: beautifully intricate architecture by means of its famed ancient pagodas and Buddhist shrines, flavorsome and exotic foods, and its own inviting and diverse people.



Digital strategy for winners in China

bill gates
“ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates
China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure you will greatly appreciate the following 5 digital strategies, which will ensure your success in China.

Baidu in Trouble 

Their State Internet Information Office has been flooded with open public problems about Baidu, it said in a assertion. The problems also stated Baidu experienced leaked users’ private information state-run Xinhua information company reported. Furthermore, some serp’s on Baidu aren’t impartial or objective, and its own media route has multiply unsafe information including assault and terror.
It isn’t yet clear the type of abuse will get, but Baidu was fined more than 210,000 yuan (about $33,800) in March this past year to carry online publications without a permit and uploading pornographic books onto its app.
- See more at: http://www.chinameer.com/china-baidu-receive-strict-punishment.php#sthash.CPF6lMFT.dpuf