samedi 9 septembre 2017

The Chinese Spotify is moving to a Huge IPO

Tencent Music Entertainment Group, controlled by China's largest social networking operator, is seeking new funds for a $ 10 billion valuation ahead of an IPO, people familiar with the matter said.

Tencent Music Entertainment Group

The karaoke operator (https://www.tencent.com/en-us/company.html) and streaming applications similar to Spotify plans to sell about 3 percent of its shares to strategic partners, including record labels, one of the people said, asking not to be identified as the details are private. Tencent Holdings Ltd., owner of the WeChat courier service, had about 62.45 percent of the music group late last year.

$ 10 billion valuation 

By forging a bond of equity with record companies, Tencent Music would be securing its right to maintain vital streaming rights in China's burgeoning music market.
source  https://www.tencent.com/en-us/articles/16000711495001897.pdf

Tencent pulled out its music division after merging with China Music Corp. to gain a larger share of an internal streaming market forecast to reach 4.37 trillion yuan ($ 664 million) in subscription revenue by 2018.
The company, which competes with Alibaba Group Holding Ltd. and NetEase Inc., is collecting content to cater for users who turn to the web for entertainment and want services tailored to their personal preferences. Tencent Music has agreements to distribute songs by artists such as Beyonce and Taylor Swift after signing with some of the biggest record companies in the world, including Universal Music Group, Warner Music Group and Sony Music.


the Chinese Spotify

Some of the other most influential record labels for the Chinese market include Huayi Brothers Media Corp. and YG Entertainment of Korea, both of which have distribution agreements with Tencent. Shares of Huayi Brothers rose 0.9 percent in Shenzhen, while Tencent Holdings fell 0.9 percent in Hong Kong. source : https://www.chinamoneynetwork.com/2017/05/02/tencent-music-group-plans-ipo-at-10-billion-valuation

Tencent Music

Tencent Music declined to comment on an email statement. Tencent mainly distributes music through its QQ Music, Kugou and Kuwo applications, which have a combined 600 million monthly active users. The applications offer a free streaming service and a subscription mode. The company also operates a live streaming service and a karaoke app.

Tencent Music makes money through subscription, advertising and sub-licensing of its content to other companies like Netease.

source : https://www.bloomberg.com/news/articles/2017-09-01/tencent-music-is-said-to-seek-pre-ipo-funds-at-10-billion-value


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jeudi 15 juin 2017

Wine E-Commerce in China

3 things to learn when you want to sell your Wine in China 



 Chinese site visitors a year-many of them definitely attracted by brand recognition and enlightening Tmall articles.

Localize your Marketing for China! 



 Localize, localize, localize. Possibly one of the most hard issues for just a wine manufacturer would be to describe to its customers how its items flavor. Mondavi wines as possessing “cassis, blackberry and savory herb notes and framework, density and freshness.” To get a Chinese purchaser who may have in no way tasted either cassis or even a blackberry, that description usually means hardly any. Substitute the Chinese words and phrases for “lychee” and “a contact of espresso and chocolate,” and out of the blue, you are in business enterprise.


Realizing the way to localize descriptions, establishing a performing lexicon that’s significant towards the Chinese palate, is definitely the change between blank stares and a order from buyers who recognize and so are enticed by what they’re shopping for. Descriptions of wines in Mondavi’s Tmall retail store also incorporate essential pairings, this sort of being a description of the 2011 Twin Oaks Cabernet Sauvignon, which notes it goes properly with beef, duck and lamb, and Tmall client provider may help respond to more in depth pairing thoughts.

source : http://www.zhongguo-wine.com/2017/06/05/3-things-to-learn-when-you-want-to-sell-your-wine-in-china/

mercredi 14 juin 2017

Tips to market Your Tmall Shop


Step 1: Understand T-mall

Founded by Jack Ma (CEO of the Alibaba Group) in 2008, Tmall or Tian Mao (as it is known in China) is the most emblematic e-commerce platform in the country. The Alibaba Group original purpose was to use the web to connect Western companies with factories and suppliers in China.


1/Profits
Why indeed do not start your own online store? This ensures after all full control of your brand. The reason is simple: You’ll make 100 times fewer sales. People are used to shop on Tmall, they have their habits there, in particular regarding payment. They also feel it is safe. Why try to go against the current?2/Your competitors are already thereTmall covers a very large scope of products: clothes, beauty products, electronics, etc. If you are doing business to consumers, you can be sure your industry is there and so are your competitors. Do you really want to let them enjoy this large audience all by themselves?3/Tmall has much to offerfinally, it is important to sets it is not simply about listing your product. It is about joining an ecosystem. You can only develop your branding and sales but also learn more about your customers. And then use it to provide them with a personalized shopping experience.The comparison with a shopping mall is actually quite relevant. You can give your store a unique style and feel. And you renounce on controlling the outside, you are in the same location as your competitors, but you benefit from a very large traffic of potential 

read more : http://fashionchinaagency.com/tips-promote-tmall-shop/


mardi 13 juin 2017

Tmall, a solution to Export to China


Tmall, one of the platforms of Alibaba, is leading the online sales in China.


Tmall is recognized as a prestigious platform that offers its services only to branded products. Chinese customers have placed their confidence in it because it offers the purchase of foreign and domestic products that are often not available in store. In China, it is important or even essential to have a virtual online store on Tmall.For world-renowned companies looking for an increased presence in China without opening a shop in every city, Tmall is truly a springboard.Tmall Global is positioning itself to target high-end consumers in China and invites investments from foreign companies.

ONLINE PURCHASES IN CHINA !

Tmall is part of Taobao, which is China’s number one online sales platform with 527 million Internet users in China.




EXPORT TO CHINA ! 


Transactions generated by Chinese B2C retailers online reached $ 47 billion, or 42 billion €, or 40.4% of total online shopping online transactions in the second quarter of 2014.Total transactions in the Chinese mobile shopping market reached $ 28 billion (25 billion d’€) in the second quarter of 2014, representing 26.8% of total online transactions over the same period in China, An increase of 24.6% compared to the first quarter.






lundi 12 juin 2017

dimanche 4 juin 2017

How Small Businesses should Use Videos for Marketing in China




Video in China : the future of Marketing


Because the luxurious business discusses Snapchat’s advertising prospects and, more lately, Instagram’s latest filter attribute, makes seeking toward the China market are experiencing a totally distinct short video clip field. It’s a single that has witnessed speedy development because of the popularity of smartphones and upgraded conversation networks in China.source
In March this
year, Kuaishou, a well known quick video application, was within the receiving close of a US$350 million investment from Tencent, and Alibaba put RMB 2 billion toward the transformation of Tudou from the big, previously common online video platform to a shorter video clip local community. Also, Yixia Technological know-how, owner of Miaopai and Xiaokaxiu, each well-liked short movie apps in China, has previously invested RMB two billion to encourage small video articles creators and producers by making quite a few online video generation bases and providing skilled studios.




Shorter movies are ideal for younger, tech savvy customers who acquire their cell phone with them everywhere you go and use it to obtain social networking or to fill in brief breaks during the working day in between other functions.


But which
short online video applications tend to be the most widely used in China? Who're the viewers of those small video clips? How can manufacturers industry to them? What should really brand names get into consideration when launching quick movie campaigns?
China’s
small video clip applications

Comparable to short video clip platforms like Viddy and Instagram, you will discover many brief movie platforms and apps in China wherever buyers can document real-time videos and share them with good friends. As for buyers, there were 153 million routinely observing China’s limited films in 2016. This is certainly approximated to succeed in 242 million by 2017, an increase of fifty eight.two percent.

CIWEEK,
an online written content magazine, produced a list in their top 10 small video clip applications in China while in the initial half yr in 2016 and Kuaishou, Miaopai, and Meipai were being one of the most popular.

1. Complete platforms: qualified quick video clip platforms



These platforms,
this sort of as Meipai, Miaopai, and Xiaokaxiu, give a one-stop user knowledge. Buyers can use numerous capturing tools, outcome configurations, and formats whilst filming or editing a movie. They also offer a neighborhood for end users to share their films with pals. Brief films uploaded on individuals platforms will also be shared with WeChat buddies, WeChat Times, and Weibo.

2. Information recommendation: news apps



These platforms,
this kind of as Toutiao, NetEase, Tencent News, and Yidian Zixun, focus on suggesting well-known or professional brief films. These platforms had been originally news-based and mass interaction oriented. They've got millions of viewers and short films recommended on these platforms will get big quantities of site visitors.

That are the viewers?



The most crucial consumers of China’s brief video applications are youthful. The majority of them belong into the post-90s technology. In line with a report released in March 2017 by JIGUANG, a big details supplier, consumers ages sixteen to 25 make up 39.7 percent with the whole, although end users aged 26-35 are at 33.three p.c. In the meantime, above half from the people are feminine, making them sixty nine.four per cent with the total selection of people.
When it comes to locations, 66.9 per cent from the complete come from third-tier and underneath third-tier metropolitan areas in China. The top three provinces for viewer quantities are Guangdong, Henan, and Shandong.

How are brand names employing brief video clip?

Shorter movie is starting to become a completely new favored marketing and advertising device for brands for several motives. Brief movies can be employed for a variety of different types of promotional supplies, these types of as product evaluations, products seeding, endorsing brand name lifestyle and even more. With exciting and significant content material, shorter films can supply specific brand name messages to a concentrate on audience although preventing the annoyance that more time movies could result in. The creation cycle of small films is brief with terrific adaptability, which functions properly with brands’ marketing and advertising programs and budgets. By way of viewers interactions with limited films, brand names can improved recognize their tastes, promptly enhance their user encounter, and are available up with efficient internet marketing strategies speedily. Integrated strategies introduced on quick movie platforms is usually imaginative and various.

Ladies are the target 


Considering that virtually all limited movie viewers in China are woman, content for ladies will get a great deal of consideration and boosts model exposure. In October 2016, L’Oréal executed a Halloween campaign on Meipai, encouraging people to upload and share their Halloween makeup movies to get a opportunity to acquire a free gift from L’Oréal. Greater than eleven,000 people uploaded videos and the marketing campaign video clips got a lot more than sixty million views.

Disney Story 

For some brand names, promoting offline visitors and income is their most important activity. Shanghai Disneyland is often a good example of the brand name that successfully used limited video clip for O2O internet marketing. When the park officially opened in June 2016, their most significant obstacle was to appeal to new site visitors. In Oct final 12 months, they introduced a short movie marketing campaign on Meipai, the place end users have been encouraged to upload quick movies of joyful times on the park using the hashtag #The Most Beautiful Instant in Disney Shanghai


. Then Shanghai Disneyland randomly chose members and sent them presents and free tickets. This campaign captivated notice from people and younger consumers, assisted enhance park customer figures, and promoted gross sales.

Video are great in China




Each time a brand plans to open an official account with a shorter online video system in China and launches advertising strategies on it, it may well wish to retain the following in your mind:
• Short
movies are more well suited for models in certain classes. As outlined by their users’ characteristics (most of the end users are young individuals), they are specially powerful for models during the FMCG (fast-moving purchaser merchandise) class, manner, cosmetics, and IT.
• Before launching
strategies as a result of small video clip platforms, models very first have to opt for the most beneficial just one for them. About the full, Miaopai and Meipai are encouraged according to their big consumer base and recognition.
• Remember
customers really like and appreciate creative written content. Information good quality is definitely the vital on the success of a campaign.
• Celebrities and KOLs now
produce quite possibly the most well known articles. Campaigns that cooperate with celebrities and KOLs can accomplish much better success.
• Short
movie platforms may also be used by makes to refresh their impression, release promotional data, regulate client interactions, conduct market place investigate, contend with a PR disaster, plus more.


Marketingtochina.com

A variation of the write-up initially appeared on marketingtochina, a methods system for entrepreneurs who perform with WeChat, Weibo and also other Chinese social media. provides step-by phase navigators, client pattern examination, scenario research, KOL databases, assistance desk aid plus more. To learn more, check out marketingtochina weblog in this article.


mercredi 31 mai 2017

A startup claims to unlock the mysteries of China's digital landscap



A startup that claims to unlock the mysteries of China's digital landscape for Western and collective merchants $ 2.3 million, with the founders of Outdoor Channel Holdings (ECH) outdoors reinvested proceeds from the sale of 68.5 Millions of dollars of its Australian activity last October at OOh! To see the tour.

Wechat ECommerce start 

Choose Weidian or Youzan? Especially, the ups and downs of SaaS WeChat eCommerce third-party platforms are very clear. We believe that the third-party SaaS WeChat eCommerce platform can be a fast and cost-effective way to increase the presence in the WeChat circle, plus the lack of customization and flexibility makes your brand difficult for the future of growth. In conclusion, we believe that Weidian or Youzan will be good for you if you are: Individual sellers C2C; Has a limited budget on WeChat eCommerce; You or your core team members are proficient in Chinese; Your foreign trademark has already been registered in China; Your products are in China where you have already taken care of cross-border logistics.
read also Digital Marketing Tips 


 On the other hand, we do not believe that the use of Weidian or Youzan will be compatible with your WeChat eCommerce if you: Representing a brand or seeking a business solution; Attend the impatience of border electronic commerce in China; Personalized care; Value data security and CRM configuration.

 How do you support your WeChat eCommerce ? 

To overcome these problems mentioned above, our solution is a cloud-based e-commerce designed specifically for enterprises and optimized for the Chinese market. The injection of ECH takes the total relay by Sinorbis to $ 3.9 million since its launch and one year.

It is used to finish building the company's digital marketing platform, which claims to be able to establish, measure and optimize a customer's digital budget in China. Sinorbis currently employs 25 people through its headquarters in Sydney and offices in Shanghai, Beijing and a software development center in Colombo, Sri Lanka.

Sinorbis in China

source http://www.afr.com/leadership/entrepreneur/sinorbis-raises-23m-led-by-executive-channel-holdings-for-china-digital-marketing-platform-20170515-gw58bf

"Most traders consider the huge opportunity that is China, but do not know where to start, I know from personal experience," said Charles Parry-Okeden, co-founder and CEO of ECH.
"It's a totally different ecosystem, no Google, no Facebook, no Youtube, it's a system for paying online, but unless you want to do a new division to deal with it, I can see that 'There's a need for what Sinorbis does'.

Sinorbis will offer a flat monthly subscription to customers who simply want to use its platform to buy and analyze the performance of its ads on sites such as Baidu equivalent to Google or China's responses to Facebook, Weibo and RenRen.
However, for additional fees, customers can also use Sinorbis as a full-service digital marketing agency. Executing this effort in Beijing is one of the co-founders of Sinorbis Allen Qu, which has already launched the digital agency Netconcepts in China, which is now one of the three largest in the country.

Few Chinese digital agencies based on their continent have been equipped to deal with Western customers, said Nicolas Chu, founder of Sinorbis in Sydney, who previously led teams on technology platforms for Expedia and HotelClub. source

optimize your Digital Marketing in China


"There are no tools tools to optimize your digital spending, as we know them on Facebook or Google, that's what we've built," Chu said. While the remainder of the rest in sectors of the Chinese market, such as consumer goods where the sellers of daigou suitcases dominate, Chu said that sectors such as travel and education have contributed to Digital Marketing from Western Countries to China To a US $ 4.7 billion project in 2016-17. source WSJ

ECommerce in China

"But a lot of the reason is a misdirected or literally lost in translation," said Mr. Chu.
With better targeting, such as Sinorbis, Chu predicted that Western digital marketing spending in China will increase to $ 30 billion annually over the next decade.
The Sinorbis platform will be launched in June and tested by customers of its consulting group. This advises on the Chinese marketing strategy for the REA group, BridgeClimb Sydney, Bridestowe Lavender Farm in Tasmania and several universities including UNSW, UTS, University of Tasmania and University of Western Sydney.

Mr. Parry-Okeden and his founder Bruce Fink, a member of the ECH, joined the Sinorbis Advisory Board

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