mardi 12 décembre 2017

Chinese social media marketing

91% of Chinese online users have a social media account



Chinese users are likely to buy products purchased by other social network users. In China, there are about 634 million Internet users and 91% of Chinese online users have a social media account, compared to the United States where about 67% of the online population counts on social media. About 500 people use mobile devices to access the Internet. Every day, Chinese Internet users spend an average of 46 minutes on social networks.

 Social media platforms

 

 The user follows an average of eight brands and more than 38% of Chinese Internet users make their choice based on the recommendations they find and read on social media platforms Sina Weibo marketing, WeChat marketing, etc. You have forgotten to Facebook and Twitter as key plates worldwide to market your products or services, unfortunately, in China they are stuck. When it comes to Chinese social media marketing, you need to use different tones to communicate with your Chinese audience on its own social media platforms, such as Weibo (Facebook and Twitter equivalent in China), including Sina Weibo, Tencent Qzone (equivalent Facebook and Twitter in China), Tencent QQ (instant messaging tools), Tencent Wechat (mobile communication application and private private network), Renren (Facebook equivalent in China) and Youku & Tudou (YouTube equivalent in China).

 Social media has become essential in the Chinese lifestyle

 Through this plaque-shape, brands have the opportunity to create original experiences for their consumers. Social media has become essential in the Chinese lifestyle. Consumers use platforms to find and share information and opinions about products and services. For companies in China, forms of social media platforms in China is an effective way to interact with consumers. Social networks are also useful for developing consumer research, product launches and crisis management.

Read also:

lundi 4 décembre 2017

web marketing in China

 The key to promoting your brand

 Brands are better at promoting products in China than when they operate from outside with their website. This advantage gives consumers fast online access to products in Mainland China. The reason is that search engines make the brand and visibility more accurate to see the products of the websites located in China, it is better than to host a server in another place. The key to promoting your brand is to host your website in China and use the search engines to make your products attractive to the target audience. In web marketing, infrastructure design, construction, hosting and operations, it must match the purpose of product marketing, especially in China. This is because the quality of content is an integral part of the evaluation of Chinese products.

 Web Agency in China 

 


The purpose of a brand hosting a website in China must be defined in terms of brand name, logo, content and marketing campaign choice. Most of the online shops in China are on small Taobao shops, stand alone and other variants of online shops. These online shops work with quality branding because their SEO keyword rankings are provided by Chinese search engines like Tmall and Taobao, Baidu, Google China, Sogou, Soso and more. These brands have quality product promotions because Chinese internet users do most of their browsing on these search engines when selecting products. Brand activity in China will be encouraged if the website is designed, built and hosted to use these Chinese search engines for visibility.

The websites hosted in China 

 


Chinese Internet users are looking for quality and well-organized content to attract brands. The frequency of their daily online browsing is about 8 hours on average, they browse for good content and a great user experience. The websites hosted in China have the advantage of promoting products with good content from bloggers, quality Chinese language translators and content writers. Most of the data used in website marketing in China is translated into their creative languages in line with marketing strategies that can help promote the image.

Read also:

 

dimanche 26 novembre 2017

Tencent is Challenging Alibaba on E-Commerce

Tencent VS Alibaba, check first this Great video
You will understand the Internet War in China.



Wechat is moving to E-Commerce 

As explained this Company, Wechat is investiing in the E-Commerce and try to kill taobao (alibaba Group)

In light of Tencent's $ 500 billion assessment this week, analysts are once again looking at the Chinese Great Firewall for an answer. The Great Wall of China has pushed the American giants away from technology and fueled the flame for Chinese megacorporations, like Tencent and Alibaba. This environment is ideal for attracting a national audience, with virtually no other options, and significant investments. Tencent has created a Tencent lifestyle. Under the wing of Tencent are several of China's busiest online services, such as WeChat, QQ, QZone and their games Tencent, China's largest online gaming community, Tencent Literature, and Tencent Comics.
Source : https://www.taiwannews.com.tw/en/news/3305168


There is also WeChat Wallet, which has become a monster in the mobile payments market in China. An important factor in Tencent's dominance is that future competitors Facebook, Twitter, Youtube and Google, especially all Americans, are stuck in China. While Tencent's $ 500 billion valuation this week has nearly surpassed Taiwan's annual GDP, as the China Times reports, this is not a sign of a failing Taiwanese economy.


$500B evaluation

source Techcrunch
 Tencent has become the first Chinese company to be valued at more than $ 500 billion. Shares of the 19-year-old Hong Kong-listed company rebounded to HK $ 418.80 to reach a market capitalization of HK $ 3.99 trillion, exceeding $ 500 billion. Alibaba, its closest rival, is the second most esteemed Asian company with $ 474 billion. The half-trillion dollar club entry - which includes Apple, Alphabet, Facebook, Microsoft and Amazon - comes a week after Tencent reported a profit of 18 billion RMB ($ 2.7 billion) on revenue of RMB 65.2 billion for the third quarter of 2017. Overall profit increased 69% year-on-year and revenue grew 61% thanks to Tencent's gaming business As SCMP pointed out, a US $ 9,000 investment in the company's IPO in 2004 would now cost US $ 1 million. In the last twelve months alone, Tencent's share price has doubled thanks to impressive results such as the third quarter.



samedi 25 novembre 2017

China’s two-speed growth Food Market

Chinese F&B market is growthing very fast.



New Chinese Consumers 

Chinese individuals do not eat a lot of meat, but they have used poultry and poultry in their delicacies. The Chinese follows the viewpoint of yin and, which means that they like to have balance in the foodstuffs that they eat. It is for this reason that their foods have different designs and colors.
For the first time this year, we are studying the consumption of food and drinks. source: Cooklover

Chinese Consuming Trends 

Chinese consumers in Tier 1 and 2 cities to track their food and beverage purchases for their homes using smartphones.
Combining with other data sources, we conducted a thorough analysis of the overall dynamics of food and drink channels. The results obtained helped to understand the dimensions of a significant difference: more and more Chinese substitutes for out-of-home consumption (consumption and meals in restaurants) for home consumption. This change was made in 2014, with the treatment of home care and care.
When we presented the two-speed preview to our readers last year, we showed, for example, comment growing as we struggle. Merchandise and online purchases were made by potential buyers. National brands thrived on average, while many multinational brands dropped out.
This two-tiered vision has hit businesses and many have begun to use a new approach to their strategy by revisiting their portfolios. They are growing rapidly, but they are growing rapidly in fast-paced arenas. This year, we found that two-speed growth continues, and that growth in FMCG value is slowed in 2016 by all sectors surveyed, reaching its lowest level in five years. This is a combination of near-zero growth and decelerating price growth, which is being slowed by growth in the value of consumer goods.

the Vodka case study







FMCG in China 

Let's look at the product categories first. The growth in FMCG sales value for domestic consumption was 3.0% in 2016; However, growth rates for food and beverage categories are very different for home care and personal care. To the point where food has increased by 0.5% and drinks by 2.0%, while personal care and home care have increased by 10.5% and 3.5%, which represents an improvement by report to 2015. source

Penetration rates in categories are declining or declining2. The average household penetration in the 26 categories is 81%, down from 83% last year. Among the reasons:

Distribution in China, Challenges for International Brand 


Most categories have reached the distribution they need in urban China. The expansion of the mass is almost on and face the challenge of increasing repeat sales and premium to grow.
Categories of personal care products and high quality storage units (SKUs) in many categories continue to experience strong value growth as Chinese buyers who can afford it demonstrate that they are willing to pay for high quality products.

In the coming years, companies that will do the best job simultaneously at two speeds will be able to outperform their competitors. This is already becoming evident in areas such as instant noodles, a category that seemed to have an unattractive future. But major brands such as Master Kong and Uni-President can turn the tide: they are now targeting white-collar workers with new high-end product lines, while offsetting declining volumes in their traditional blue-collar businesses by raising the prices of mass products. . We expect to see more moves like these - this will be the way to grow and flourish for brands in China.

This year, we observed a continuous geographic trend. The provinces of south-west and central China have maintained their status as the main driver of growth in consumer goods sales. This is the result of an increase in the number of households, fueled in part by the urbanization of the inland provinces as many industries leave the coastal regions.

We also noted a continuation of the two-speed model in channel growth. The most dramatic situation:

  1. hypermarkets fell by 2% 
  2. and supermarkets or mini-markets decelerated to 2%. 
  3. In comparison, convenience stores grew by more than 7%. 
  4. The e-commerce chain continues to skyrocket, recording growth of more than 52% in value. 
  5. Online now accounts for 7% of all consumer goods sales - it has doubled its share of the consumer goods market over the past two years. 
  6. Online is even more popular in tier 1 cities, but lower-tier cities are catching up quickly. 
  7. And the three category categories we identified last year, based on their digital penetration trajectory since 2012,


Health Care in China 

Skin care, shampoos, diapers and cookies have high online penetration and a strong upward trend. Beverages, fabric softener and chewing gum have low online penetration, reflecting features that limit their online potential. An intermediate group of categories, covering most personal care, home care and packaged foods, is actively encouraged for online growth by major brands and e-commerce retailers. Finally, we still see the two-speed effect in the ongoing battle between foreign and local brands. In 2016, local businesses maintained their ability to gain share from foreign competitors, measured globally. In fact, foreign brands have captured shares in only 4 of the 26 categories we studied and lost in 18 (while 4 categories have not changed, or have barely changed). Local businesses grew by 8.4%, while foreign brands grew by only 1.5%.

How to Enter to the Chinese Market ? 

In general, domestic players earn personal care; When foreign companies gain shares, it is often in the food and beverage categories. A host of well-known reasons suggest why Chinese companies do so well at home. These include: the entrepreneurial governance of local players and Founder's French Spirit, their knowledge of local taste and their ability to make quick decisions and execute decisions quickly, including those that help them innovate or seize digital opportunities.

Branding is the Key


Products with STRONG BRANDING perceived as healthy or hygienic have achieved high and increasing penetration. They make yogurt, shampoo, handkerchief, packaged water and sofas. On the other hand, categories perceived as less healthy, such as confectionery (chocolate, sweets, chewing gum) and instant noodles, all lost ground. Healthcare product categories and high quality storage categories (SKUs) in many categories can register strong value growth as Chinese buyers who may be allowed to pay higher quality products.

In the coming years, companies that do the best two-speed job will be at the center for their competitors. This becomes evident in noodles, a category that will have an unattractive future. Major brands such as Master Kong and Uni-President can reverse the trend: they are interesting with white-collar workers with news of high-end products, while offsetting the decline in volumes among their traditional products. . We will see more movements like these - it will be the way to grow and prosper for China.
This year, we observed a continuous geographic trend. The southwestern provinces and central China have their status as the main engine of growth for consumer goods sales. This is the result of an increase in the number of households, fueled by the urbanization of the inner provinces.
We also noted a continuation of the two-speed model in channel growth. The more dramatic situation: hypermarkets fell by 2% and supermarkets or mini-markets decelerated to 2%. In comparison, convenience stores are increased by more than 7%. The e-commerce chain continues to grow, growing by more than 52% in value.

samedi 7 octobre 2017

The Cross Border E-Commerce Market is Projected to Reach 758Billion Yuan in 2018


Cross-border online sales help foreign brands skirt approvals Market may triple if regulations don’t curb sales....

When  Healh Supplements Giants are blocked in China 

Health supplements must undergo a registration and approval process in China that costs the company based in Wisconsin about $ 100,000 per product, said James Konkle, director of international operations. With 37 products on the Chinese market, Nature's Way paid $ 3.7 million before making its first sale of vitamins. Three years ago, Schwabe North America Inc. opted for an alternative route to China's vitamin and supplement market of 134 billion yuan ($ 19 billion).
Known as cross-border e-commerce, the stunning back door avenue allows Chinese consumers to buy foreign-manufactured goods online and effectively circumvent regulatory issues that have impeded access to consumer products from cosmetics to Cognac. Faced with pressure from conventional retailers at home and the loss of tax revenues, the government is now considering revising the legal gap.
"If you do not disregard the rules of the family to commercial imports and cross-border e-commerce, there is an advantage that you give yourself to companies abroad," said Chan Wai-Chan, a retail partner at the firm Oliver Wyman in Hong Kong. Companies that have invested in a brick and mortar presence in China appear to be usurped by companies that have not incurred the same set-up costs, he said.

WallMart Cosco in China 


Wal-Mart Stores Inc., Costco Wholesale Corp., Aldi Stores Ltd. and Body Shop International Plc are among the companies that share the $ 60 billion sales that make up the alternative chain and their merchandise, are not compliant for sales needs in China stores - can be delivered between customs warehouses in areas designated to consumers as fast as one day.
Cross-border e-commerce can triple to 15 percent of the total e-commerce market within five years if not constrained by the new regulations, said Xia Chenan, an Internet and digital analysis of practice at McKinsey & Co . in Shanghai. The cross-border chain is expected to increase by 43 percent in 2018, with products valued at 758 billion yuan, according to McKinsey and iResearch. The entire electronic commerce market reach 6.5 billion yuan in 2018. The company is so popular that new Chinese words to emit to describe it: "haitao", that is to say buy objects imported from online sites, and "daigou", which means that the " buyer is physically located in a foreign country to purchase the items in your name.
While the large gray market was formalized in early 2015 by Chinese leaders as a means of boosting domestic consumption, there is now a powerful consumer environment - as well as online retail giants like Alibaba Group Holding Ltd. and JD .com Inc. - behind. And this can create difficulties for the government car it seeks to "clarify" the rules by next.
Cross-border online sales help foreign brands skirt approvals Market may triple if regulations don’t curb sales: McKinsey

Online Retail in China 


"They opened a gap and everyone started working," said Chan of Oliver Wyman. "They removed the genie from the bottle, and now they can not get back up." One reason for popularity is that it allows consumers to purchase foreign-made infant formulas, health supplements, and other products from safety and integrity categories Contest of the series of food scandals over the last decade. It is also given Chinese consumers a greater choice, and include the possibility of buying exotic products, such as chia seeds and acai berry.



The goods sold by the itinerary are also not subject to the multitude of taxes that are levied on the same object sold by the traditional channels in China, which effectively allows the marks of referee against themselves.
The government proposed three changes in April of last year: a marginal increase in taxes, limits on the volume of purchases to ensure that the transactions are intended for use personnel and a list of authorized or "positive" foreign products which are available online.
"It was growing faster, penetrating many different sectors and disrupting many businesses in China," said Matthew Crabbe, managing director of Mintel International Group Ltd. of the Asia-Pacific research.
"They do not want this to be a source of unfair competition for local retailers."


In categories such as health supplements and cosmetics, where domestic manufacturers have been protected against




Other Readings :

  1. http://ecommerce-china.blogspot.com/2017/09/best-viral-posts-about-marketing-in.html
  2. http://ecommerce-china.blogspot.com/2017/06/wine-e-commerce-in-china.html
  3. http://ecommerce-china.blogspot.com/2017/06/tmall-solution-to-export-to-china.html
  4. http://ecommerce-china.blogspot.com/2017/06/top-7-viral-posts-about-e-commerce-in.html

samedi 9 septembre 2017

The Chinese Spotify is moving to a Huge IPO

Tencent Music Entertainment Group, controlled by China's largest social networking operator, is seeking new funds for a $ 10 billion valuation ahead of an IPO, people familiar with the matter said.

Tencent Music Entertainment Group

The karaoke operator (https://www.tencent.com/en-us/company.html) and streaming applications similar to Spotify plans to sell about 3 percent of its shares to strategic partners, including record labels, one of the people said, asking not to be identified as the details are private. Tencent Holdings Ltd., owner of the WeChat courier service, had about 62.45 percent of the music group late last year.

$ 10 billion valuation 

By forging a bond of equity with record companies, Tencent Music would be securing its right to maintain vital streaming rights in China's burgeoning music market.
source  https://www.tencent.com/en-us/articles/16000711495001897.pdf

Tencent pulled out its music division after merging with China Music Corp. to gain a larger share of an internal streaming market forecast to reach 4.37 trillion yuan ($ 664 million) in subscription revenue by 2018.
The company, which competes with Alibaba Group Holding Ltd. and NetEase Inc., is collecting content to cater for users who turn to the web for entertainment and want services tailored to their personal preferences. Tencent Music has agreements to distribute songs by artists such as Beyonce and Taylor Swift after signing with some of the biggest record companies in the world, including Universal Music Group, Warner Music Group and Sony Music.


the Chinese Spotify

Some of the other most influential record labels for the Chinese market include Huayi Brothers Media Corp. and YG Entertainment of Korea, both of which have distribution agreements with Tencent. Shares of Huayi Brothers rose 0.9 percent in Shenzhen, while Tencent Holdings fell 0.9 percent in Hong Kong. source : https://www.chinamoneynetwork.com/2017/05/02/tencent-music-group-plans-ipo-at-10-billion-valuation

Tencent Music

Tencent Music declined to comment on an email statement. Tencent mainly distributes music through its QQ Music, Kugou and Kuwo applications, which have a combined 600 million monthly active users. The applications offer a free streaming service and a subscription mode. The company also operates a live streaming service and a karaoke app.

Tencent Music makes money through subscription, advertising and sub-licensing of its content to other companies like Netease.

source : https://www.bloomberg.com/news/articles/2017-09-01/tencent-music-is-said-to-seek-pre-ipo-funds-at-10-billion-value


http://ecommerce-china.blogspot.com/

jeudi 15 juin 2017

Wine E-Commerce in China

3 things to learn when you want to sell your Wine in China 



 Chinese site visitors a year-many of them definitely attracted by brand recognition and enlightening Tmall articles.

Localize your Marketing for China! 



 Localize, localize, localize. Possibly one of the most hard issues for just a wine manufacturer would be to describe to its customers how its items flavor. Mondavi wines as possessing “cassis, blackberry and savory herb notes and framework, density and freshness.” To get a Chinese purchaser who may have in no way tasted either cassis or even a blackberry, that description usually means hardly any. Substitute the Chinese words and phrases for “lychee” and “a contact of espresso and chocolate,” and out of the blue, you are in business enterprise.


Realizing the way to localize descriptions, establishing a performing lexicon that’s significant towards the Chinese palate, is definitely the change between blank stares and a order from buyers who recognize and so are enticed by what they’re shopping for. Descriptions of wines in Mondavi’s Tmall retail store also incorporate essential pairings, this sort of being a description of the 2011 Twin Oaks Cabernet Sauvignon, which notes it goes properly with beef, duck and lamb, and Tmall client provider may help respond to more in depth pairing thoughts.

source : http://www.zhongguo-wine.com/2017/06/05/3-things-to-learn-when-you-want-to-sell-your-wine-in-china/

mercredi 14 juin 2017

Tips to market Your Tmall Shop


Step 1: Understand T-mall

Founded by Jack Ma (CEO of the Alibaba Group) in 2008, Tmall or Tian Mao (as it is known in China) is the most emblematic e-commerce platform in the country. The Alibaba Group original purpose was to use the web to connect Western companies with factories and suppliers in China.


1/Profits
Why indeed do not start your own online store? This ensures after all full control of your brand. The reason is simple: You’ll make 100 times fewer sales. People are used to shop on Tmall, they have their habits there, in particular regarding payment. They also feel it is safe. Why try to go against the current?2/Your competitors are already thereTmall covers a very large scope of products: clothes, beauty products, electronics, etc. If you are doing business to consumers, you can be sure your industry is there and so are your competitors. Do you really want to let them enjoy this large audience all by themselves?3/Tmall has much to offerfinally, it is important to sets it is not simply about listing your product. It is about joining an ecosystem. You can only develop your branding and sales but also learn more about your customers. And then use it to provide them with a personalized shopping experience.The comparison with a shopping mall is actually quite relevant. You can give your store a unique style and feel. And you renounce on controlling the outside, you are in the same location as your competitors, but you benefit from a very large traffic of potential 

read more : http://fashionchinaagency.com/tips-promote-tmall-shop/


mardi 13 juin 2017

Tmall, a solution to Export to China


Tmall, one of the platforms of Alibaba, is leading the online sales in China.


Tmall is recognized as a prestigious platform that offers its services only to branded products. Chinese customers have placed their confidence in it because it offers the purchase of foreign and domestic products that are often not available in store. In China, it is important or even essential to have a virtual online store on Tmall.For world-renowned companies looking for an increased presence in China without opening a shop in every city, Tmall is truly a springboard.Tmall Global is positioning itself to target high-end consumers in China and invites investments from foreign companies.

ONLINE PURCHASES IN CHINA !

Tmall is part of Taobao, which is China’s number one online sales platform with 527 million Internet users in China.




EXPORT TO CHINA ! 


Transactions generated by Chinese B2C retailers online reached $ 47 billion, or 42 billion €, or 40.4% of total online shopping online transactions in the second quarter of 2014.Total transactions in the Chinese mobile shopping market reached $ 28 billion (25 billion d’€) in the second quarter of 2014, representing 26.8% of total online transactions over the same period in China, An increase of 24.6% compared to the first quarter.






lundi 12 juin 2017

dimanche 4 juin 2017

How Small Businesses should Use Videos for Marketing in China




Video in China : the future of Marketing


Because the luxurious business discusses Snapchat’s advertising prospects and, more lately, Instagram’s latest filter attribute, makes seeking toward the China market are experiencing a totally distinct short video clip field. It’s a single that has witnessed speedy development because of the popularity of smartphones and upgraded conversation networks in China.source
In March this
year, Kuaishou, a well known quick video application, was within the receiving close of a US$350 million investment from Tencent, and Alibaba put RMB 2 billion toward the transformation of Tudou from the big, previously common online video platform to a shorter video clip local community. Also, Yixia Technological know-how, owner of Miaopai and Xiaokaxiu, each well-liked short movie apps in China, has previously invested RMB two billion to encourage small video articles creators and producers by making quite a few online video generation bases and providing skilled studios.




Shorter movies are ideal for younger, tech savvy customers who acquire their cell phone with them everywhere you go and use it to obtain social networking or to fill in brief breaks during the working day in between other functions.


But which
short online video applications tend to be the most widely used in China? Who're the viewers of those small video clips? How can manufacturers industry to them? What should really brand names get into consideration when launching quick movie campaigns?
China’s
small video clip applications

Comparable to short video clip platforms like Viddy and Instagram, you will discover many brief movie platforms and apps in China wherever buyers can document real-time videos and share them with good friends. As for buyers, there were 153 million routinely observing China’s limited films in 2016. This is certainly approximated to succeed in 242 million by 2017, an increase of fifty eight.two percent.

CIWEEK,
an online written content magazine, produced a list in their top 10 small video clip applications in China while in the initial half yr in 2016 and Kuaishou, Miaopai, and Meipai were being one of the most popular.

1. Complete platforms: qualified quick video clip platforms



These platforms,
this sort of as Meipai, Miaopai, and Xiaokaxiu, give a one-stop user knowledge. Buyers can use numerous capturing tools, outcome configurations, and formats whilst filming or editing a movie. They also offer a neighborhood for end users to share their films with pals. Brief films uploaded on individuals platforms will also be shared with WeChat buddies, WeChat Times, and Weibo.

2. Information recommendation: news apps



These platforms,
this kind of as Toutiao, NetEase, Tencent News, and Yidian Zixun, focus on suggesting well-known or professional brief films. These platforms had been originally news-based and mass interaction oriented. They've got millions of viewers and short films recommended on these platforms will get big quantities of site visitors.

That are the viewers?



The most crucial consumers of China’s brief video applications are youthful. The majority of them belong into the post-90s technology. In line with a report released in March 2017 by JIGUANG, a big details supplier, consumers ages sixteen to 25 make up 39.7 percent with the whole, although end users aged 26-35 are at 33.three p.c. In the meantime, above half from the people are feminine, making them sixty nine.four per cent with the total selection of people.
When it comes to locations, 66.9 per cent from the complete come from third-tier and underneath third-tier metropolitan areas in China. The top three provinces for viewer quantities are Guangdong, Henan, and Shandong.

How are brand names employing brief video clip?

Shorter movie is starting to become a completely new favored marketing and advertising device for brands for several motives. Brief movies can be employed for a variety of different types of promotional supplies, these types of as product evaluations, products seeding, endorsing brand name lifestyle and even more. With exciting and significant content material, shorter films can supply specific brand name messages to a concentrate on audience although preventing the annoyance that more time movies could result in. The creation cycle of small films is brief with terrific adaptability, which functions properly with brands’ marketing and advertising programs and budgets. By way of viewers interactions with limited films, brand names can improved recognize their tastes, promptly enhance their user encounter, and are available up with efficient internet marketing strategies speedily. Integrated strategies introduced on quick movie platforms is usually imaginative and various.

Ladies are the target 


Considering that virtually all limited movie viewers in China are woman, content for ladies will get a great deal of consideration and boosts model exposure. In October 2016, L’Oréal executed a Halloween campaign on Meipai, encouraging people to upload and share their Halloween makeup movies to get a opportunity to acquire a free gift from L’Oréal. Greater than eleven,000 people uploaded videos and the marketing campaign video clips got a lot more than sixty million views.

Disney Story 

For some brand names, promoting offline visitors and income is their most important activity. Shanghai Disneyland is often a good example of the brand name that successfully used limited video clip for O2O internet marketing. When the park officially opened in June 2016, their most significant obstacle was to appeal to new site visitors. In Oct final 12 months, they introduced a short movie marketing campaign on Meipai, the place end users have been encouraged to upload quick movies of joyful times on the park using the hashtag #The Most Beautiful Instant in Disney Shanghai


. Then Shanghai Disneyland randomly chose members and sent them presents and free tickets. This campaign captivated notice from people and younger consumers, assisted enhance park customer figures, and promoted gross sales.

Video are great in China




Each time a brand plans to open an official account with a shorter online video system in China and launches advertising strategies on it, it may well wish to retain the following in your mind:
• Short
movies are more well suited for models in certain classes. As outlined by their users’ characteristics (most of the end users are young individuals), they are specially powerful for models during the FMCG (fast-moving purchaser merchandise) class, manner, cosmetics, and IT.
• Before launching
strategies as a result of small video clip platforms, models very first have to opt for the most beneficial just one for them. About the full, Miaopai and Meipai are encouraged according to their big consumer base and recognition.
• Remember
customers really like and appreciate creative written content. Information good quality is definitely the vital on the success of a campaign.
• Celebrities and KOLs now
produce quite possibly the most well known articles. Campaigns that cooperate with celebrities and KOLs can accomplish much better success.
• Short
movie platforms may also be used by makes to refresh their impression, release promotional data, regulate client interactions, conduct market place investigate, contend with a PR disaster, plus more.


Marketingtochina.com

A variation of the write-up initially appeared on marketingtochina, a methods system for entrepreneurs who perform with WeChat, Weibo and also other Chinese social media. provides step-by phase navigators, client pattern examination, scenario research, KOL databases, assistance desk aid plus more. To learn more, check out marketingtochina weblog in this article.


mercredi 31 mai 2017

A startup claims to unlock the mysteries of China's digital landscap



A startup that claims to unlock the mysteries of China's digital landscape for Western and collective merchants $ 2.3 million, with the founders of Outdoor Channel Holdings (ECH) outdoors reinvested proceeds from the sale of 68.5 Millions of dollars of its Australian activity last October at OOh! To see the tour.

Wechat ECommerce start 

Choose Weidian or Youzan? Especially, the ups and downs of SaaS WeChat eCommerce third-party platforms are very clear. We believe that the third-party SaaS WeChat eCommerce platform can be a fast and cost-effective way to increase the presence in the WeChat circle, plus the lack of customization and flexibility makes your brand difficult for the future of growth. In conclusion, we believe that Weidian or Youzan will be good for you if you are: Individual sellers C2C; Has a limited budget on WeChat eCommerce; You or your core team members are proficient in Chinese; Your foreign trademark has already been registered in China; Your products are in China where you have already taken care of cross-border logistics.
read also Digital Marketing Tips 


 On the other hand, we do not believe that the use of Weidian or Youzan will be compatible with your WeChat eCommerce if you: Representing a brand or seeking a business solution; Attend the impatience of border electronic commerce in China; Personalized care; Value data security and CRM configuration.

 How do you support your WeChat eCommerce ? 

To overcome these problems mentioned above, our solution is a cloud-based e-commerce designed specifically for enterprises and optimized for the Chinese market. The injection of ECH takes the total relay by Sinorbis to $ 3.9 million since its launch and one year.

It is used to finish building the company's digital marketing platform, which claims to be able to establish, measure and optimize a customer's digital budget in China. Sinorbis currently employs 25 people through its headquarters in Sydney and offices in Shanghai, Beijing and a software development center in Colombo, Sri Lanka.

Sinorbis in China

source http://www.afr.com/leadership/entrepreneur/sinorbis-raises-23m-led-by-executive-channel-holdings-for-china-digital-marketing-platform-20170515-gw58bf

"Most traders consider the huge opportunity that is China, but do not know where to start, I know from personal experience," said Charles Parry-Okeden, co-founder and CEO of ECH.
"It's a totally different ecosystem, no Google, no Facebook, no Youtube, it's a system for paying online, but unless you want to do a new division to deal with it, I can see that 'There's a need for what Sinorbis does'.

Sinorbis will offer a flat monthly subscription to customers who simply want to use its platform to buy and analyze the performance of its ads on sites such as Baidu equivalent to Google or China's responses to Facebook, Weibo and RenRen.
However, for additional fees, customers can also use Sinorbis as a full-service digital marketing agency. Executing this effort in Beijing is one of the co-founders of Sinorbis Allen Qu, which has already launched the digital agency Netconcepts in China, which is now one of the three largest in the country.

Few Chinese digital agencies based on their continent have been equipped to deal with Western customers, said Nicolas Chu, founder of Sinorbis in Sydney, who previously led teams on technology platforms for Expedia and HotelClub. source

optimize your Digital Marketing in China


"There are no tools tools to optimize your digital spending, as we know them on Facebook or Google, that's what we've built," Chu said. While the remainder of the rest in sectors of the Chinese market, such as consumer goods where the sellers of daigou suitcases dominate, Chu said that sectors such as travel and education have contributed to Digital Marketing from Western Countries to China To a US $ 4.7 billion project in 2016-17. source WSJ

ECommerce in China

"But a lot of the reason is a misdirected or literally lost in translation," said Mr. Chu.
With better targeting, such as Sinorbis, Chu predicted that Western digital marketing spending in China will increase to $ 30 billion annually over the next decade.
The Sinorbis platform will be launched in June and tested by customers of its consulting group. This advises on the Chinese marketing strategy for the REA group, BridgeClimb Sydney, Bridestowe Lavender Farm in Tasmania and several universities including UNSW, UTS, University of Tasmania and University of Western Sydney.

Mr. Parry-Okeden and his founder Bruce Fink, a member of the ECH, joined the Sinorbis Advisory Board

http://ecommerce-china.blogspot.com/

jeudi 11 mai 2017

Chinese spend more on Wechat

Cashless china spends more by WeChat that makes a higher revenue for it

With best in class system and popularity for incredible restorative practice, Hong Kong is known for five star medicinal services. It positions seventh on the planet, with women in the nation having the longest normal future contrasted and different nations.


Telehealth, mechanical autonomy, and the sky is the limit from there

The potential applications for Technology incorporate everything from "wise," blood-delicate swathes for dialysis patients to robots that help stroke patients exercise or keep dementia patients involved. In the working theater, mechanical laparoscopic surgery has turned out to be moderately typical.

Wechat the future of ECommerce in China


The web of things and huge Data are driving positive disturbance worldwide in social insurance and different enterprises. In Hong Kong, there are as of now a couple of establishments that are looking at how portability may spare time, cash, and inconvenience for methods that needn't bother with an individual visit.

Cataclysmic dangers from security breaks in China

Everything sounds like an overcome new world, yet there are cautioning signs on this interstate to advanced wellbeing administration that must not be disregarded.
The fundamental worry here is the manner by which effectively IoT Devices can be hacked. They are possibly the most helpless focuses for digital aggressors today for the very way of their connectedness, the individual data they store, and the general absence of security conventions.

Passwords on a stick

IoT Devices, similar to all advanced Technologies, accompanied managerial benefits to give a specific level of security. In any case, we frequently ignore the need to change the industrial facility default watchword on such Devices, and default passwords are basic and simple to hack. We just need to reference the far reaching sway created by traded off Devices of Starhub clients to see the harm potential for the medicinal services industry.
The potential harm from hacked IoT Devices incorporates the loss of individual, private patient Data and the opening of an entryway into the bigger doctor's facility system. Absolutely, online vaults of Data empower medical attendants and different experts to effectively give guidance remotely. However, consider the possibility that digital aggressors access such Data.
The review additionally demonstrated that 53 percent of associations (over all divisions) still store special and authoritative passwords in a Word archive or spreadsheet, while 39 percent utilize a common server or USB stick.

The arrangement in Chinese way

Luckily, there are all around characterized steps that associations can go for broke.
Enabling IoT Devices to impart transparently and uninhibitedly cannot proceed anymore. While it is the obligation of the merchants to make securing their Devices simple—and industry-authorized principles and directions might be important to uphold these practices—managerial benefit must be overseen by both the client and seller. source
Digital Stafftraining is another basic region. A review by Ponemon Institute as of late detailed that 56 percent of security specialists said organization insiders are the essential driver of security breaks—not because of malevolent performers, but rather just awful security propensities.
The main line of resistance against the well meaning insider is mindfulness and training. All workers ought to be taught to comprehend the dangers, authoritative approaches, and the purposes behind those strategies.

Wechat avoid Tax on crossborder ? 

Wechat avoid these tax that Taobao and JD have to pay in 2017 



Advantaged records are another zone of concern. The absence of responsibility and security of favored records is frequently misused by digital aggressors. The advantages of defensive controls and discovery abilities on favored records and certifications ought not to be disregarded as a major aspect of a thorough security system.

see also : 
  1. Wechat Guide for Marketers 
  2. Wechat & Social networks in China
  3. FT Wechat
  4. Make money on Wechat


dimanche 30 avril 2017

JD enter to the Indonesian E-Commerce Market

JD is Making Physical Entry in Indonesia


JDis a Chinese ecommerce company but it knows the importance of markets in other countries like Indonesia. This company has made very strong entry in Indonesia by setting up a shop here. Eventually in the previous few days, JD opened its Indonesia store in stealth mode. It has likewise propelled a restricted Android application. Right now, the site highlights hardware just, including cell phones, portable workstations, tablets, cameras, sound gear, gaming items, and that's only the tip of the iceberg. It has not yet opened a full range of products, which in China incorporates everything under the sun from footwear, packs, and watches to home beautifications, car things, and new foodstuffs.

JD Indonesia 

The JD Indonesia website comes after JD's worldwide webpage in English and an online store for Russia. Now, it's yet indistinct whether JD will import products straight from China or on the off chance that it expects to set up a stockroom some place in Indonesia. Indonesia's internet business scene is turning out to be progressively dynamic, with new players rising and others shutting their entryways. MAPeMall has likewise been live in stealth mode for a brief span after Mitra Adiperkasa, Indonesia's biggest retailer, declared it was going into internet business last June. Recently, we revealed Jakarta-based form estore Paraplou close down, as did ladies' portable trade startup Kleora.
Indonesia shows much open door for internet business among other rising Asian economies, with current projections putting this archipelago country's e-advertise at $130 billion by 2020 (coming third behind China and India). With an expected yearly development rate of 50 percent and solid portable first activities, retailers have an extraordinary open door in Indonesia to concentrate on growing genuinely versatile stages to help encourage e-showcase development, especially in the customer bundled products (CPGs) division.

Indonesia's internet business


Indonesia'spresent internet business market is like China's online commercial center beginnings, with an expansive pool of entrepreneurial dealers giving merchandise acquired construct to a great extent in light of web-based social networking suggestions. Likewise, web based business in Indonesia additionally mirrors the early U.S. e-advertise, which was overflowed with clients vigilant to put stock in online installments and retailers. Indonesia is genuinely one of a kind in that it can possibly make a cross breed of the most extensive open doors from America and China's internet business economies, moving the Indonesian online commercial center onto the worldwide stage.
Indonesia has set up itself as one of Asia's premier portable first countries, with a StatCounter report assessing that in 2015, more than 70 percent of Indonesia's web movement began from cell phones. Additional proof that Indonesians havegrasped portable first activities originates from online networking, with Indonesians having the most noteworthy versatile Facebook use rate around the world, with 63 million clients in 2015. Advance projections put Indonesians' future Facebook get to through versatile being very nearly 99 percent by 2018, demonstrating a genuine predominance over desktop stages. The portable first way that Indonesia has taken likewise permits retailers to concentrate on making really versatile usefulness, showing novel chances to overwhelm in the retail space.

Indonesia

Indonesia is having a great period with regards to monetary development. It is ready to be the main Southeast Asian nation with a system of slug trains. It's the most significant developing business sector. Also, now, it is the home of a developing internet business division. By 2020, it is anticipated to achieve US$130 million, making Indonesia the third biggest web based business showcase behind China and India.
Regularly thought little of as a driving monetary constrain among its more notable Asian brethren, Indonesia exhibits an assortment of novel open doors in getting to be distinctly one of the biggest web based business spaces. With such many versatile web clients, consolidated with feeble interior foundation, organizations and individual venders alike can possibly develop the internet business market to statures inconspicuous. Moreover, a developing working class with extra cash will just help spread internet business development, close by a rising flood of both individual venders and enterprises competing to contend in the e-advertise. Indonesia's web based business market is on track to be one of the biggest in Asia, using portable first stages to furnish all Indonesians with helpful access to customer bundled products.

JD's future in Asia


All these facts indicate that it is right decision of JD to make an entry in Indonesia. This company increase its revenue to great extent if it analyzes the market in right. JD has made early entry which is the first step toward great success in any market place now the next step is to get maximum benefit from this competitive edge.