mercredi 31 mai 2017

A startup claims to unlock the mysteries of China's digital landscap



A startup that claims to unlock the mysteries of China's digital landscape for Western and collective merchants $ 2.3 million, with the founders of Outdoor Channel Holdings (ECH) outdoors reinvested proceeds from the sale of 68.5 Millions of dollars of its Australian activity last October at OOh! To see the tour.

Wechat ECommerce start 

Choose Weidian or Youzan? Especially, the ups and downs of SaaS WeChat eCommerce third-party platforms are very clear. We believe that the third-party SaaS WeChat eCommerce platform can be a fast and cost-effective way to increase the presence in the WeChat circle, plus the lack of customization and flexibility makes your brand difficult for the future of growth. In conclusion, we believe that Weidian or Youzan will be good for you if you are: Individual sellers C2C; Has a limited budget on WeChat eCommerce; You or your core team members are proficient in Chinese; Your foreign trademark has already been registered in China; Your products are in China where you have already taken care of cross-border logistics.
read also Digital Marketing Tips 


 On the other hand, we do not believe that the use of Weidian or Youzan will be compatible with your WeChat eCommerce if you: Representing a brand or seeking a business solution; Attend the impatience of border electronic commerce in China; Personalized care; Value data security and CRM configuration.

 How do you support your WeChat eCommerce ? 

To overcome these problems mentioned above, our solution is a cloud-based e-commerce designed specifically for enterprises and optimized for the Chinese market. The injection of ECH takes the total relay by Sinorbis to $ 3.9 million since its launch and one year.

It is used to finish building the company's digital marketing platform, which claims to be able to establish, measure and optimize a customer's digital budget in China. Sinorbis currently employs 25 people through its headquarters in Sydney and offices in Shanghai, Beijing and a software development center in Colombo, Sri Lanka.

Sinorbis in China

source http://www.afr.com/leadership/entrepreneur/sinorbis-raises-23m-led-by-executive-channel-holdings-for-china-digital-marketing-platform-20170515-gw58bf

"Most traders consider the huge opportunity that is China, but do not know where to start, I know from personal experience," said Charles Parry-Okeden, co-founder and CEO of ECH.
"It's a totally different ecosystem, no Google, no Facebook, no Youtube, it's a system for paying online, but unless you want to do a new division to deal with it, I can see that 'There's a need for what Sinorbis does'.

Sinorbis will offer a flat monthly subscription to customers who simply want to use its platform to buy and analyze the performance of its ads on sites such as Baidu equivalent to Google or China's responses to Facebook, Weibo and RenRen.
However, for additional fees, customers can also use Sinorbis as a full-service digital marketing agency. Executing this effort in Beijing is one of the co-founders of Sinorbis Allen Qu, which has already launched the digital agency Netconcepts in China, which is now one of the three largest in the country.

Few Chinese digital agencies based on their continent have been equipped to deal with Western customers, said Nicolas Chu, founder of Sinorbis in Sydney, who previously led teams on technology platforms for Expedia and HotelClub. source

optimize your Digital Marketing in China


"There are no tools tools to optimize your digital spending, as we know them on Facebook or Google, that's what we've built," Chu said. While the remainder of the rest in sectors of the Chinese market, such as consumer goods where the sellers of daigou suitcases dominate, Chu said that sectors such as travel and education have contributed to Digital Marketing from Western Countries to China To a US $ 4.7 billion project in 2016-17. source WSJ

ECommerce in China

"But a lot of the reason is a misdirected or literally lost in translation," said Mr. Chu.
With better targeting, such as Sinorbis, Chu predicted that Western digital marketing spending in China will increase to $ 30 billion annually over the next decade.
The Sinorbis platform will be launched in June and tested by customers of its consulting group. This advises on the Chinese marketing strategy for the REA group, BridgeClimb Sydney, Bridestowe Lavender Farm in Tasmania and several universities including UNSW, UTS, University of Tasmania and University of Western Sydney.

Mr. Parry-Okeden and his founder Bruce Fink, a member of the ECH, joined the Sinorbis Advisory Board

http://ecommerce-china.blogspot.com/

jeudi 11 mai 2017

Chinese spend more on Wechat

Cashless china spends more by WeChat that makes a higher revenue for it

With best in class system and popularity for incredible restorative practice, Hong Kong is known for five star medicinal services. It positions seventh on the planet, with women in the nation having the longest normal future contrasted and different nations.


Telehealth, mechanical autonomy, and the sky is the limit from there

The potential applications for Technology incorporate everything from "wise," blood-delicate swathes for dialysis patients to robots that help stroke patients exercise or keep dementia patients involved. In the working theater, mechanical laparoscopic surgery has turned out to be moderately typical.

Wechat the future of ECommerce in China


The web of things and huge Data are driving positive disturbance worldwide in social insurance and different enterprises. In Hong Kong, there are as of now a couple of establishments that are looking at how portability may spare time, cash, and inconvenience for methods that needn't bother with an individual visit.

Cataclysmic dangers from security breaks in China

Everything sounds like an overcome new world, yet there are cautioning signs on this interstate to advanced wellbeing administration that must not be disregarded.
The fundamental worry here is the manner by which effectively IoT Devices can be hacked. They are possibly the most helpless focuses for digital aggressors today for the very way of their connectedness, the individual data they store, and the general absence of security conventions.

Passwords on a stick

IoT Devices, similar to all advanced Technologies, accompanied managerial benefits to give a specific level of security. In any case, we frequently ignore the need to change the industrial facility default watchword on such Devices, and default passwords are basic and simple to hack. We just need to reference the far reaching sway created by traded off Devices of Starhub clients to see the harm potential for the medicinal services industry.
The potential harm from hacked IoT Devices incorporates the loss of individual, private patient Data and the opening of an entryway into the bigger doctor's facility system. Absolutely, online vaults of Data empower medical attendants and different experts to effectively give guidance remotely. However, consider the possibility that digital aggressors access such Data.
The review additionally demonstrated that 53 percent of associations (over all divisions) still store special and authoritative passwords in a Word archive or spreadsheet, while 39 percent utilize a common server or USB stick.

The arrangement in Chinese way

Luckily, there are all around characterized steps that associations can go for broke.
Enabling IoT Devices to impart transparently and uninhibitedly cannot proceed anymore. While it is the obligation of the merchants to make securing their Devices simple—and industry-authorized principles and directions might be important to uphold these practices—managerial benefit must be overseen by both the client and seller. source
Digital Stafftraining is another basic region. A review by Ponemon Institute as of late detailed that 56 percent of security specialists said organization insiders are the essential driver of security breaks—not because of malevolent performers, but rather just awful security propensities.
The main line of resistance against the well meaning insider is mindfulness and training. All workers ought to be taught to comprehend the dangers, authoritative approaches, and the purposes behind those strategies.

Wechat avoid Tax on crossborder ? 

Wechat avoid these tax that Taobao and JD have to pay in 2017 



Advantaged records are another zone of concern. The absence of responsibility and security of favored records is frequently misused by digital aggressors. The advantages of defensive controls and discovery abilities on favored records and certifications ought not to be disregarded as a major aspect of a thorough security system.

see also : 
  1. Wechat Guide for Marketers 
  2. Wechat & Social networks in China
  3. FT Wechat
  4. Make money on Wechat